Have you ever experienced collecting the best of what your interests have to offer? Say, a mix tape of all your favorite songs or a scrapbook of your most loved childhood memories told in photographs?
Well, even online marketers do something similar only, they do it in the form of content collection or what is known as curation.
Today, I’m going to let you in on exactly what it is, how to effectively do it and the benefits you can get out of it.
What is content curation?
Content curation is much like what the word implies when it comes to art museums or galleries. A content curator gathers a number of articles that is central in theme and come in various digital forms such as blog posts, videos, tweets, statuses and others.
Apart from the collection, a curator should be linking the content from its original source.
What are its examples?
Huffington Post is the epitome of the best way to curate content. They create original content, allow visitors to post content as well as collect links from the web.
Sites like Stumble Upon, Buzz Feed and Cracked.com also exemplify content curation.
How do you effectively curate?
As a curator, you don’t simply select the content you want and put it all together. A good balance of being one is to learn to create new ones, let others write on your site as well as gathering links from other pages.
Apart from this technique, below are some of the other ways you can effectively curate content for your business’ advantage.
1. Know your niche topic.
The entire process can be very exciting and overwhelm you at the same time that you may end up scrambling your head with all the topics you want to write. The fact is you need to take it one at a time and find your niche topic first.
2. Know your market.
The topics you choose can end up becoming useless if you don’t know your market. Understand that whatever you choose to curate, you will always have a specific audience to cater too, especially if you’re after returns on your investment.
3. Research, research, research.
In order to provide your market the best curated content possible, it’s crucial for you to invest a lot of time on researching.
When you research thoroughly, you get an idea of how to organize and collect the content you want in your site. There are the most popular ones, the trending ones, the most controversial ones and the most useful ones. It’s all a matter of time and patience when it comes to content curation so make sure you have both.
4. Do it with the help of tools.
Google Alerts, Storify and Social Mention are two very effective tools to help you in your hunt for the best content online. You can even simply make use of the News feature of Google in its home page.
If you don’t entirely trust yourself with solely finding what’s best out there, it’s always better to have a bit of help.
5. Mix it up!
Be sure to create new content just as you are collecting them. It tells your market that you’re not a lazy content marketer that freeloads on other people’s content. Moreover, this also gives you the chance to become a thought leader considering your knack at curating.
6. Get creative.
How you present your curated content is much like how creatively a curator presents the artworks in a gallery. You need to be diverse and imaginative enough.
Integrate it with social media or use it as part of you email marketing campaign. This way, you present to your market in a fresh way.
What are the benefits of content curation?
Now that you know the how, it’s time for you to know the why. Below are some of the perks of being a content curator.
1. You get the chance to create an original content.
When you are able to gather enough information about a topic, it’s a great way for you to come up with something original. Considering the quality of your curated content, who knows how brilliant your original post will be?
2. You will have a better SEPR.
Search engine page rank means a lot to SEO practitioners and online marketers alike. If you are able to link well with other thought leaders online, then the chances are more people will also find your site easily.
3. You are able to build better relationships.
Once your market notices just how great the quality of curated and created content you have in your site, more and more people will want to become guest bloggers for you. Moreover, there will be greater engagement among your followers, which can be very beneficial to creating great web traffic.
4. You can be discovered by the big names.
Mashable, Scoop It and Stumble Upon are a few of the big names online. If you manage to generate very significant traffic into your site and you become the buzz online, these big names may end up visiting your site and may even want to work with you as well.
While content curation can be such a pain and demands a lot of patience, its fruits of labor are exceptional. So learn to take your time and remind yourself of quality. You’ll be surprised just how much you’ll benefit out of this process in due time.
Now you have great content, but don’t you agree that you must have a good web design?
Web Design Singapore can hep you to do this.