Content Curation and Web Design

Have you ever experienced collecting the best of what your interests have to offer? Say, a mix tape of all your favorite songs or a scrapbook of your most loved childhood memories told in photographs?

Well, even online marketers do something similar only, they do it in the form of content collection or what is known as curation.

Today, I’m going to let you in on exactly what it is, how to effectively do it and the benefits you can get out of it.

What is content curation?

Content curation is much like what the word implies when it comes to art museums or galleries. A content curator gathers a number of articles that is central in theme and come in various digital forms such as blog posts, videos, tweets, statuses and others.

Apart from the collection, a curator should be linking the content from its original source.

What are its examples?

Huffington Post is the epitome of the best way to curate content. They create original content, allow visitors to post content as well as collect links from the web.

Sites like Stumble Upon, Buzz Feed and also exemplify content curation.

How do you effectively curate?

As a curator, you don’t simply select the content you want and put it all together. A good balance of being one is to learn to create new ones, let others write on your site as well as gathering links from other pages.

Apart from this technique, below are some of the other ways you can effectively curate content for your business’ advantage.

1. Know your niche topic.

The entire process can be very exciting and overwhelm you at the same time that you may end up scrambling your head with all the topics you want to write. The fact is you need to take it one at a time and find your niche topic first.

2. Know your market.

The topics you choose can end up becoming useless if you don’t know your market. Understand that whatever you choose to curate, you will always have a specific audience to cater too, especially if you’re after returns on your investment.

3. Research, research, research.

In order to provide your market the best curated content possible, it’s crucial for you to invest a lot of time on researching.

When you research thoroughly, you get an idea of how to organize and collect the content you want in your site. There are the most popular ones, the trending ones, the most controversial ones and the most useful ones. It’s all a matter of time and patience when it comes to content curation so make sure you have both.

4. Do it with the help of tools.

Google Alerts, Storify and Social Mention are two very effective tools to help you in your hunt for the best content online. You can even simply make use of the News feature of Google in its home page.

If you don’t entirely trust yourself with solely finding what’s best out there, it’s always better to have a bit of help.

5. Mix it up!

Be sure to create new content just as you are collecting them. It tells your market that you’re not a lazy content marketer that freeloads on other people’s content. Moreover, this also gives you the chance to become a thought leader considering your knack at curating.

6. Get creative.

How you present your curated content is much like how creatively a curator presents the artworks in a gallery. You need to be diverse and imaginative enough.

Integrate it with social media or use it as part of you email marketing campaign. This way, you present to your market in a fresh way.

What are the benefits of content curation?

Now that you know the how, it’s time for you to know the why. Below are some of the perks of being a content curator.

1. You get the chance to create an original content.

When you are able to gather enough information about a topic, it’s a great way for you to come up with something original. Considering the quality of your curated content, who knows how brilliant your original post will be?

2. You will have a better SEPR.

Search engine page rank means a lot to SEO practitioners and online marketers alike. If you are able to link well with other thought leaders online, then the chances are more people will also find your site easily.

3. You are able to build better relationships.

Once your market notices just how great the quality of curated and created content you have in your site, more and more people will want to become guest bloggers for you. Moreover, there will be greater engagement among your followers, which can be very beneficial to creating great web traffic.

4. You can be discovered by the big names.

Mashable, Scoop It and Stumble Upon are a few of the big names online. If you manage to generate very significant traffic into your site and you become the buzz online, these big names may end up visiting your site and may even want to work with you as well.

While content curation can be such a pain and demands a lot of patience, its fruits of labor are exceptional. So learn to take your time and remind yourself of quality. You’ll be surprised just how much you’ll benefit out of this process in due time.

Now you have great content, but don’t you agree that you must have a good web design?

Web Design Singapore can hep you to do this.

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6 Reasons Your Email Marketing Sucks

Email marketing can be quite a tricky strategy to pull off but if executed correctly, it can work wonders for your brand. In fact, it’s one of the best ways to monetize your online efforts.

As someone who receives emails from various businesses, I’ve noticed that some easily catch my attention while others just don’t seem even a bit interesting. What about yours? Does your email marketing work or not?

For this post, I’m going to let you in on the reasons why your email marketing campaign possibly sucks. Moreover, you’ll learn about the tips to practice this strategy well for you to reap the rightful fruits of your online labor.

Why doesn’t your email marketing work?

Here are some possible reasons why your email marketing may be ineffective:

  1. Your goals aren’t clear.

For any task, the best way to start accomplishing it is by setting your goals clear and straight. Even before you start designing your emails and creating CTA’s, you need to know exactly what you want to gain out of this strategy.

How do you intend to get an address database? Who will be your target market? What will be the details in the email? How long are you going to run it?

These are initial questions you need to answer for you to have a clearer vision on your campaign. Start off with the right foot, set your goals carefully.

  1. You have a knack at bad timing.

One of the cardinal rules of effective email marketing is to know when the best time to send your newsletter is. It’s practically a way for you to increase the chances of your generating more leads and sales.

Bad timing is one of the biggest mistakes other email marketers make. When their products/services are focused on personal use, they send it during work hours. If theirs is for business, they send it too early or too late.

Those who want/need something personal bother to read their mails when it’s their me time, not when they’re preoccupied with work. B2B companies are a lot more interested in opening such work-related emails during business hours, not when they’re about to rest. So be completely aware of the difference.

  1. You’re terribly good at bad subject lines.

Even if yours is the makings of the best email there is but your subject line sucks, then you can forget about your market ever opening it.

The key is to have a catchy title that doesn’t sound too salesy all at once. Before anything else, you need to win over their attention with one line and a very few words.

Say, you’re business targets helping company CEO’s or bosses. Why not start off your email with a subject line: “5 Reasons Why Your Employees Despise You.” It can quickly strike anyone with curiosity and even if they are doing their jobs as bosses well, they can still be easily tempted to open the email.

A subject line can make a big difference to your email and can get you a very good head start among your market.

    Did you see just how annoying and possibly offensive that is? Most email marketers believe that capitalizing and using excessive exclamation marks can strengthen their points even more. To tell you the truth, it’s flat out ineffective.

This is what’s known as yelling online and is one big misconception. What works is to be able to relay your message, compel your readers and win them over without having to exaggerate.

Believe me, you’re just going to sound like a desperate TV ad or be labeled as a spammer if you keep doing this.

  1. Your content is not powerful.. neither is your design.

The two most important components of any email are your content and design. Without a good balance between these two, your campaign can easily go down the drain.

Your words can win anyone if you choose them wisely. The length of words can bore anyone if you choose it to be too long. It’s crucial that your content is short, simple and straight to the point. The 4 W’s and the How should be easily spotted in your newsletter. Moreover, it should be creative, original and informative enough.

As for your design, there’s nothing better than an eye candy of font styles, complementing colors, lines and graphics. Never overwhelm your text with your design because it can look more distracting than appealing.

  1. Your call to action is weak.

It should be indelibly marked in you that calls to action are not for the faint of heart. Meaning, it should always be strong, compelling and evoking to your readers that it easily leads them to do what you want them to do.

Calls to action are what should be the center of attention in your email. It tells your market why you even sent them an email and what they can get out of it in return. That’s why it’s essential for your CTA to not be only powerful but also visible and highlighted enough for users to see.

People may skip on some parts of your newsletter so ensure that your call to action is there to be easily found and worthy to bring someone to the next step.

Email marketing is one way that can lead your business farther and to bigger, better things. It’s a strategy that can make or break your business’ reputation that’s why it’s practically mandatory for you to exercise it effectively.

So before you hit Send, ask yourself if there are any reasons your email marketing may suck— even before your readers beat you to it.

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6 Common SEO Pitfalls

In the realm of online marketing, Search Engine Optimization (SEO) is one weapon you shouldn’t overlook.

Many have tried working with and around SEO to get indexed. Others even throw in the towel, deciding that it’s too taxing for them to continue fighting for a well deserved rank

I for one, hate seeing people give up or cheat their way to the top. That’s why today, I’m going to let you in on the most common SEO pitfalls online marketers trap themselves with and how you can try to avoid them

  1. Poor judge of keywords

This is the most rampant problem when it comes to poor practice of SEO. Considering keywords are a big bulk of what SEO is all about, it’s only right that you know how to use it to your advantage.

For example, you’re selling Fred Perry shirts online. You may use a lot of “Fred Perry” as keywords for your ecommerce website but people often search for “Fred Perry shirt” or “Fred Perry shirts”. So when interested buyers search for it, yours won’t come up.

Fix: Don’t be too consumed about what you think your market wants. Place yourself as a consumer and thoroughly research what they are really looking for and how they search for it.

  1. Fast growing of links

So your competitor has already 200,000 links while you only have 250. What do you end up doing? You force the number of your links to grow faster without stopping for a second and asking yourself: Are these links even relevant?

The fact is Google and other search engines give regard to links that lead back to your website, not necessarily the links you have. Even if you manage to reach the first page of Google with many but irrelevant links, you won’t stay there for long. Links are meant to build credibility for your website and establish the relationship of everything inside and outside your website.

Fix: Take your time in building your links. Don’t go for 50% growth per month, only 5%. Concentrate on keeping your links relevant and wanted by people online.

  1. Lazy and boring content

Sure links and keywords play an important role in keeping your website recognized and appreciated but content is and will always be king.

Whatever you post in your website, whether it’s an online press release, product description/review, “How To” videos, infographics, e-books or what not, search engines will want it nothing less than relevant and unique.

Boring and lazy content like duplicating it or copy-pasting from other websites don’t work. If you want to be regarded as a thought leader with a comfortable ranking, keep a watchful eye on your content.

Other internet marketers don’t give enough weight to content that’s why they end up not updating it as regularly as it needs to be. Worse, they end up scavenging from other sources and adapting their content poorly.

Fix: Make your content yours. Create unique, research-driven content that utilizes effective keywords and would be desired by others to be linked to.

4, Ignoring internal pages.

Your home page counts a lot but it isn’t everything. Many misinterpret SEO as dedicating 100% to the home page and leaving out all the other elements. They put all their links in their home page and end up not minding the rest of what’s in their website. Well, that’s where they’re wrong.

The truth is, if you focus on the content and links of the other pages of your website, your ranking will gradually grow higher. If the system finds out that only your home page is relevant, you can easily get booted out from your position.

  1. Resubmitting

Some people get impatient with the fact that they haven’t seen their website indexed. Their tendency then is to keep on resubmitting, which is a big mistake. The worse part here is your website can get banned and already without any chance of redemption, you have a bad impression.

The fact is it takes up to 12 weeks for your site to get indexed, if it passes the standard rules. If you end up becoming annoyingly insisting, you’re risking your business.

Fix: Be patient. Even before you submit, make sure you have created a website that complies with guidelines and contains brilliant content. From there, you need to wait until you are indexed. If 3 months went by, then that’s the only time you can report it.

  1. Poorly structured website

This is also one of the most common SEO pitfalls many trapped themselves into. Some tend to be too consumed on how they want their website to appear without minding how search engines will find it.

If you don’t have a sitemap to organize all of what’s inside your website, then you’re doing it wrong. If your website’s directory goes in too deep, search engines won’t bother looking into it even farther. If you’re not able to externalize CSS codes and JavaScripts, then engine bots will have a pretty rough time reading your content. These search engines need to check the content fast so if you’re unable to provide them with that, then you’re facing a not so bright future.

Fix: Have a site map to provide search engines a quick look, externalize your scripts and codes for faster reading and keep it as user-friendly and navigation-friendly as possible.

Search Engine Optimization should always be in your favor. If you keep on falling into these traps that disguise themselves as easy way out, then you’re not on the favorable side. Make sure you learn from the mistakes I’ve mentioned above so you wouldn’t have to suffer from these pitfalls.

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